About Me

As an entrepreneur, my name is Barak Hirchson and I was born and raised in Israel. I’m 38 years old and I’ve spent most of my life creating and building companies in the marketing and fintech industry. My journey started when I studied at the IDC University in Hertzlia, where I gained a strong foundation in business and marketing.

Throughout my career, I’ve had the opportunity to work with some of the biggest brands and companies in the world, helping them to reach their target audiences and achieve their sales goals. As a marketer, I’ve spent millions of dollars on various platforms such as social media, PPC, and affiliate marketing. I’ve also had the privilege of leading a large fintech company that specialized in creating technology for trading platforms.

With my extensive experience in both marketing and fintech, I’ve always been on the lookout for new and innovative ways to bring these two industries together. And in 2022, I did just that when I started a new venture called “mrkter.”

mrkter is a marketing FinOps solution that is revolutionizing how modern marketers manage their data, analytics, and expenses. By integrating over 600 software tools into a single dashboard with real-time updates, marketers can easily access up-to-date information about their marketing activity. This smart dashboard also provides the finance department with an accurate reflection of marketing analytics and spending, allowing them to swiftly execute payments and increase efficiency.

One of the biggest challenges that companies face today is managing the plethora of vendors that they work with, from big ads networks to thousands of affiliates and influencers. mrkter solves this problem by bringing all of these vendors together under one roof, providing marketers with powerful tools, streamlined processes, and insightful data all within one platform.

In today’s fast-paced digital world, it’s essential for businesses to stay ahead of the curve and adapt to new technologies and trends. And with mrkter, businesses can do just that by streamlining their marketing and finance operations